Tuesday, January 13, 2009
ASKUL_ Lovely Brand Identity
Askul is one of Japan’s fastest growing companies,
a mailorder business with a selection of over 25,000 products and 24-hour service to the whole country. Among its product you can find everything from furniture and computers to food and office supplies. The problem was that Askul’s own brand of products was not highly visible in the product catalogue, which negatively affected sales.
Scandinavian design consultancies Stockholm Design Lab and BVD fueled the redesign of Askul.